Minneapolis, MN

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Event: Honoring the Herman Miller + Knoll Merger

Campaign Strategy · Creative Design & Assets · Event Planning & Execution · Digital & Email Marketing · Event Communications & Partnerships

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Celebrating A New Chapter

With the launch of MillerKnoll, Intereum was honored to be named Minnesota’s Certified Dealer, bringing an expanded portfolio of modern design solutions to clients across the state and beyond. To mark this milestone, we hosted an exclusive pop-up event at Honest Studios in the North Loop.

The space was transformed into an immersive brand showcase, with an event aesthetic that highlighted our specialized warehouse services. We featured iconic designs from both Herman Miller and Knoll brands alongside unique pieces from HAY and Muuto.

Guests enjoyed connecting over timeless designs, exploring virtual tours of Intereum’s offerings, recreating vintage furniture ads, shopping curated accessories from our MillerKnoll family of brands, and entering giveaways for some of our favorite design pieces.

The event not only celebrated the merging of two legacy brands within MillerKnoll but also provided an ideal way to connect with our valued partners and the local community—perfectly embodying our brand's mission of bringing people together.